Liverpool Creative Agency Zút is behind Mazama Mobile’s new TV campaign, which aired on ITV for the first time today. Mazama Mobile is the UK’s leading online mobile phone recycling company.
The team at Zút worked closely with the brand throughout the process, firstly generating initial creative and storyboards before moving to shoot and then finally bringing their ‘Maz’ character to life through VFX and 3D character animation.
The first, in a series of new adverts, has a festive twist highlighting Mazuma Mobile’s technology trade-in and online shop on the run up to Christmas.
Creative Director Matt Thompson, explains: “The Mazuma team are extremely passionate about their brand and their ‘Maz’ character. In the early stages we put a lot of time and energy into developing ‘Maz’, working hard to bring out more personality and charm.
“When storyboarding we also stayed focused on the need to clearly highlight the range of tech Mazuma can recycle and I think we got the balance just right in keeping things fun, playful and memorable.
“By working closely with Mazuma’s in-house team and understanding their needs for the year ahead, we were able to fully maximise the amount of content we could capture from one shoot, allowing us to create multiple TV commercials, with supporting artwork for digital assets.”
Suzanne Parker, Head of Brand Marketing at Mazuma, said: “The Zut team were a pleasure to work with from start to finish. They worked hard to understand our brand in the early stages and were meticulous during production and post production. The whole team at Mazuma are delighted with the end results.”
You can watch the new TV advert here: