OnePlus may not be the biggest name in the smartphone market, but the Chinese brand is quickly building a reputation for quality thanks to handsets like the OnePlus 6, which was released last month.
The 6.28-inch device, which features a high-end AMOLED 19:9 display and a beguiling all-glass design, has been described by the company as its “most sophisticated handset to date” – and its commercial performance so far suggests that users are appreciative of the improvements that OnePlus has made.
In an interview with Business Insider, OnePlus founder and chief executive officer Pete Lau confirmed that more than one million OnePlus 6 devices have been sold in less than a month since its launch, with the device reaching this milestone in 22 days.
While these aren't quite iPhone or Samsung Galaxy levels of sales, it goes to show that OnePlus is a brand on the up – particularly given that its phones are generally available in fewer regions, and that the company mostly sells directly to consumers via online channels, rather than having a big retail presence. By contrast, the previous two OnePlus phones took three months to reach one million sales.
Mr Lau said: “We are definitely happy with these results and, most important, that users like the new phone.”
The OnePlus 6 is designed to offer a premium experience at a much cheaper price than the top-end offerings of Apple and Samsung, with its Qualcomm Snapdragon 845 chipset delivering a smooth performance and impressive power efficiency.
The phone also comes equipped with up to 8 GB of LPDDR4X RAM and a dual camera system, consisting of a 16MP main camera and a 20MP secondary camera, for outstanding performance in a range of lighting conditions.
Combine these with the device's clean and customisable OxygenOS Android interface and its lightning-fast charging capabilities, and the OnePlus 6 experience adds up to something truly impressive for its £469 minimum price tag – and there are more than one million people out there who agree.