When shopping for a new phone, many buyers are only looking for the latest, most advanced handsets that offer the most comprehensive set of features and cutting-edge technologies. But what options exist for those who want something a bit simpler?
That's the question that Polish manufacturer Maxcom is looking to answer with its range of rugged, retro handsets, which are hitting the UK for the first time after proving popular with continental consumers, reports TechRadar.
With an initial UK offering of more than ten handsets, the Maxcom range includes simple smartphones that are designed with ease of use and physical robustness in mind, rather than cutting-edge processing power. It also offers old-fashioned feature phones at a low price, making them ideal for older users who aren't bothered about having the latest technology.
The highest-spec phone in the Maxcom range is the modest MS553 LTE, which is designed with a 5.5-inch HD display, 2GB of RAM, 16GB of storage and a 13MP rear camera, as well as a fingerprint scanner, 3300 mAh battery and Android 7 software.
While this doesn't rival the newest devices on the market, it nevertheless hits all of the marks you'd expect from a basic smartphone, including a slim build, an expansive display, a capable camera and internet connectivity.
In addition to its line-up of phones, Maxcom is bringing two wearable items to the UK market, including a smartwatch with built-in GPS and a basic fitness tracker with a heart rate monitor on the rear.
Maxcom's phones are already available via Argos and Amazon, with more retail partners and phone models to be announced over the remainder of the year. The company will be hoping that its back-to-basics offerings will prove just as much of a hit in the UK as they have overseas.