An affordable new Nokia-branded handset that aims to deliver a robust smartphone experience for a knock-down price has debuted in the UK this week.
HMD Global has announced that its new Nokia 1 is now available to buy from EE, O2, Vodafone, Carphone Warehouse and selected retailers for an RRP of just £79, making it one of the most accessible and best-value phones on the market.
The stripped-down model is powered by the Oreo edition of Android Go, a highly optimised version of the Android operating system designed specifically for devices with 1 GB of RAM or less. It supports a range of Google apps tailor-made to run faster while consuming less data, including Google Go, Google Maps Go, YouTube Go and the voice-controlled Google Assistant for Android Go.
With its quad-core processor, front and rear cameras and 4G connectivity, the Nokia 1 does everything users would expect from a modern smartphone, without any bloatware, skins, UI changes or unnecessary preloaded apps getting in the way.
This also means that users will benefit from twice as much available storage out of the box compared with Android Nougat, with a built-in data manager providing even more options to help users efficiently sort through their information.
The Nokia 1 is available in Warm Red and Dark Blue, with a range of colourful snap-on Xpress-on covers also available to provide additional customisation options.
Sarah Edge, general manager for HMD Global in the UK and Ireland, said: “From kids borrowing their parents' phones to technophobes only ever receiving a hand-me-down, there are lots of people in the UK who haven't ever owned their own smartphone.
“It’s these people who we've made the incredibly accessible Nokia 1 for, which gives you all the smartphone essentials in a fun, simple-to-use and secure package.”