LG has used this year's IFA conference in Berlin to unveil two new handsets building off its successful G7, including its first Android One device and an offering that aims to slot into the gap between mid-range and high-end models.
The G7 One is the first handset from the manufacturer to come loaded with the stripped down Android One operating system. This means the device does away with a range of additional preloaded apps that users may not need and sticks only to the essentials in order to provide a smooth, fast experience.
However, this does not mean the G7 One is a budget model, as it still offers users a 6.1-inch display, 4GB of RAM and 32GB of storage. A dedicated button on the side of the handset also gives users access to the Google Assistant, while the Google Lens image recognition technology can allow users to search for information about objects, identify text, visit websites, or look up an item on a restaurant menu without any typing.
LG claims the G7 One is also an ideal device for those who use their smartphone to enjoy movies and music. It includes a 32-bit Hi-Fi Quad DAC for better sound when paired with quality earphones and up to 7.1 channel virtual 3D surround audio with DTS:X.
Meanwhile, the G7 Fit runs the full version of Android 8.1 Oreo and offers a Qualcomm Snapdragon 821 coupled with 4GB of RAM and 32GB or 64GB of internal storage, as well as a 6.1-inch LCD FullVision display with QHD+ resolution.
This device was designed to bridge the gap between mid-range and flagship models, with LG promising “exceptional value and performance” as well as a range of innovations introduced in the LG G7 ThinQ.
Ha Jeung-uk, senior vice president and business unit leader for LG's Mobile Communications Company, commented: “Both the LG G7 One and the LG G7 Fit are designed to allow a broader range of consumers enjoy LG smartphones with proven and flagship-level features. As the smartphone ecosystem matures, it's not enough to just offer premium and mid-range phones, there is a growing demand for models in between.”