BlackBerry promises ‘an icon reborn’ with Key2

BlackBerry has given a bold introduction to its new flagship smartphone, the Key2.

In a tweet, the smartphone maker promised “an icon reborn” when the new device is unveiled in New York on June 7th 2018.

The Key2 will be the follow up to the KeyOne, which had its full launch in London in April 2017 and received relatively positive reviews, despite some criticisms of the amount of power users received for the price.

Leaked specifications indicate the new smartphone will run on the Qualcomm Snapdragon 660 system, potentially offering an increase in power, according to V3. The Qualcomm platform boasts an octa-core Kryo 260 CPU and the company's X12 LTE modem.

Details and images published on Chinese technology website TENAA indicate the Key2 could come with a 4.5-inch, 1,080×1,620 screen, 6GB of ram and 64GB of internal storage.

It has also been reported that the phone will run on a 3,360mAh battery and the Android Oreo 8.1 operating system.

The physical keyboard that has defined BlackBerry devices in the past looks set to remain in place below the screen, and users will also have access to dual cameras.

While the BlackBerry Key2 is unlikely to challenge the dominance of Android and iOS devices in the consumer mobile market, its success could depend on levels of adoption among corporate customers.

Cost could be a key factor in early interest in the new phone, with Pocket Lint predicting that it could come with a price tag somewhere between £450 and £500.

BlackBerry – which is a subsidiary brand of Chinese electronics group TCL Communication and marketed as BlackBerry Mobile – was formerly one of the world's leading smartphone vendors.

It lost its dominance due to the success of the Android and iOS platforms, but the launch of the Key2 will provide an insight into whether there are still some customers who remain loyal to the BlackBerry name.ADNFCR-2155-ID-801846697-ADNFCR

Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.