Trading-in a used mobile phone and putting the money towards a latest smartphone may be tempting to an increasing number of people over the next five years.
That is because, according to a new report by Juniper Research, the app craze is set to continue to grow.
It suggests the total number of downloads to consumer-oriented handsets – which stood at under 2.6 billion in 2009 – will soar to more than 25 billion in 2015.
However, firms who want to enjoy a slice of the action have been warned it will be harder to achieve what the likes of Apple and Nokia have already managed.
Report author Dr Windsor Holden says: "Apple has been able to achieve several billion downloads from a comparatively small handset base because customers are buying the iPhone for the apps."
Apple currently allows users of its devices to purchase music, video and apps through its iTunes Store, while Nokia provides consumers with the Ovi Store.
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Posted by Joanne Grimshaw