Google has long been the search engine synonymous with Apple and its products, as well as its Maps apps that are on offer.
However, this may all change very soon as the partnership is due to expire early on in 2015 as Apple may well be looking to use a different default search engine.
Reports have been doing the rounds to suggest that a number of Google’s competitors, such as Microsoft’s Bing and Yahoo, which could soon be the search engine of choice.
According to The Information, both companies have been speaking with Eddy Cue, who is Apple’s senior vice president of internet software and services, pitching themselves to be the perfect replacement for Google should an update take place. It’s no surprise really give the sheer amount of exposure they will gain from being the default for such a successful technological company.
Rumour also has it that Apple may be working on its own search engine to be used with the Safari browser. However, whether or not this turns out to be fruitful remains to be seen and we are all more than aware that rumours are just part and parcel when it comes to the world of technology.
If Apple decides to take a chance when the partnership ends, it will undoubtedly be looking for an engine which provides a very high quality as well as the potential to create money from ads. While some may wonder what this would mean for the future of Google, there really is no need to panic as Google Chrome’s browser is much more popular than Safari itself.
Should an actual change take place, it may not be so surprising given that Apple seems to have been distancing itself from Google for a little while now, with Apple Maps replacing Google Maps on the iPhone devices, and the fact that YouTube is no longer pre-installed onto them either.