Many young students are likely to be leaving home for their very first university experience, with the start of the new term fast approaching.
Some will be renewing their phone contracts, while others will be shopping around to find the best smartphone deal within their price range.
But just how much of a cornerstone of the student lifestyle is the smartphone?
How much is a smartphone used?
Research carried out by Mobile World Live went so far as to suggest that students are addicted to smartphones. 100 per cent of survey respondents owned at least one device – and 83 per cent looked at it within five minutes of waking up in first thing in the morning.
This figure stretched to 97 per cent when applied to those who look at their smartphone for whatever reason within 15 minutes of getting out of bed. Almost half admitted it is the first thing they do once the sleep has been rubbed from their eyes.
After the morning routine, the smartphone is likely to remain close at hand throughout the day, as 87 per cent of respondents said they look at their phone more than 20 times a day and over half check it in excess of 50 times.
Apps and social media
Apps have long since become synonymous with the smartphone – so much so that it is hard to imagine there was ever a time when they did not offer them.
In terms of which ones are popular with the student population, the top three – WhatsApp, Facebook and Instagram – are all owned by Facebook and dominate 65 per cent of the market.
Media coverage and speculation seems to suggest that Facebook is running the risk of losing its appeal to young people – but according to this report, it could not be further from the truth amongst the nation's students.
So it seems fair to say that the smartphone is a social tool above all else, as 55 per cent use social media for more than 40 minutes a day – and only 31 per cent of students say they use their device as a study aid.
With so many books and study guides required by students, it might be logical to assume that online shopping apps such as Amazon are a big hit.
But this is not necessarily the case. Despite the prevalence of e-commerce, under a third of students use online shopping when purchasing a new mobile – and 70 per cent prefer to go into a store.
However, mobile banking is popular – and more than two-thirds of students make regular use of banking apps – despite concerns over privacy and security issues.
Perhaps most surprising is the fact that the traditional voice call – originally the main purpose of the humble mobile phone, before mobile broadband technology revolutionised the handset – is losing volume.
Some 32 per cent of students use data messaging services for more than an hour a day, but only one per cent use voice services for the same amount of time.