Web browsing may be a strong consideration for consumers when it comes to trading in their mobile phones and choosing another device.

David Nachum, product manager of Mobile Ads and author of the Google Mobile Blog, stated that a good experience when it comes to viewing websites from a handset is essential.

He said that people who do not enjoy this will immediately be put off the company or organisation that they are attempting to view.

Indeed, the expert noted the results of a recent study that found 61 per cent of people will not return to a site they have had trouble with in the past.

Mr Nachum added that Google is set to improve the mobile optimisation of websites when it releases a feature for this on AdWords over the coming weeks.

Among the devices that could tempt people to trade in mobiles are the two Sony Ericsson models that Three has confirmed it is soon to stock – Live with Walkman and Xperia Arc S.

Posted by Claire Marshall

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Written by Mazuma

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