Everyone knew that Apple’s iPhone 6 would be a hit and there is no doubt that Apple are celebrating the success now that the smartphone giant has released its most recent quarterly sales figures.
Apple announced on Monday (October 20th) that the latest quarter was a record breaking one, and although sales for the iPad had appeared slow, the release of the iPhone 6 and iPhone 6 Plus in early September really drove the sales of the quarter which ended on September 27th.
There were a total of 39 million iPhones sold, which compared to the 33.8 million sold over the same period in 2013, is an astounding increase. This has helped Apple reach an $8.5 billion (approximately £5.2 billion) in net profit for the fourth quarter, which is 13.3 per cent higher than last year and it seems that the release of the new smartphone is to thank for it.
“Demand for the new iPhones has been staggering,” Timothy D. Cook, Apple’s chief executive said. He added: “I’ve never felt so great after a launch before.”
Within the first weekend of their release, the iPhone and iPhone 6 Plus, with its larger screen, sold ten million handsets, a total of one million more than the previous year’s opening weekend.
Mr Cook said that this year had been “one for the record books”, and that it was likely to continue as the Christmas shopping season approaches, with the company predicting to sell even more products during the next three months leading to January than it did in the whole of 2010.
There is no doubt that with the release of Apple Pay, in which users can pay for purchases simply by holding their iPhone above an NFC terminal while holding their finger on the phone’s Touch ID finger sensor, will even further the iPhone 6 sales.