Sales of the Apple iPhone continue to increase despite the economic downturn, according to Telefonica Europe’s Matthew Key.

The chairman and chief executive of the Spanish company, which owns mobile phone network O2, said that there has been no sign of a sales slowdown since the iPhone made its debut towards the latter half of 2007.

He commented: "iPhone sales are continuing to accelerate.

"And we have been pretty stunned at the results of our pre-pay offer, which is £342.33 for a year’s data usage included."

Mr Key’s remarks were made as O2 revealed it had experienced a ten per cent increase in revenue, with the iPhone proving to be a major contributor as it sold more than one million of the devices.

The iPhone has proven to be such a success that Apple is considering launching it in China, has reported. The country has the potential to be the world’s biggest mobile phone market.

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