UK mobile customers have grown accustomed to high street retailers offering their own mobile services at knockdown prices, and now Superdrug has become the latest brand to get in on the act.
The chain has partnered with Three to launch Superdrug Mobile is an affordable new mobile service available exclusively to the 12 million members of the firm's Health and Beautycard loyalty scheme, and was launched by the 807 Superdrug stores nationwide and online on June 20th.
For £10 a month, the contract-free service provides customers with unlimited calls and texts and 4 GB of data per month, with any unused data rolled over for an extra month. Heavier data users can pay an extra £2 for an additional 1 GB, £3 for an additional 2 GB and £5 for an extra 4 GB.
Additionally, members will receive double loyalty points on all Superdrug purchases if they are also a Superdrug Mobile customer, providing a bit of additional value beyond the core mobile offering. Superdrug will also offer a gift of £10 worth of loyalty points once the SIM has been activated, which can be spent in store.
Superdrug becomes the latest retail chain to offer its own bespoke mobile service on the Three network, with Smarty, iD Mobile and Gamma all taking advantage of similar arrangements.
Lynda Burton, director of wholesale at Three, said: “We are very excited about Superdrug Mobile, which is a great example of an already strong brand further strengthening its customer engagement model through a mobile offering.
“We worked closely together on the complex task of integrating their loyalty scheme into a mobile offering to deliver a great product.”