People who sell mobile phones and switch to one of the latest devices may be in pole position to receive a host of marketing material and shopping options via their handsets.

According to Marketing Week, personal care brand L'Oreal has announced plans to target certain consumers through their mobile.

In particular, it wants to reach the baby boom generation of the post-World War II years.

The company believes such individuals are likely to value their leisure time highly and will be grateful to firms that make it easier for them to buy goods online from a phone.

"The big transformation in the retail market is that more and more people believe in proximity. So if you combine the power of technology with proximity you start have a powerful tool," L'Oreal's senior vice-president of digital Georges-Edouard Dias told the publication.

Foursquare, the shopping app, this week used its official blog to publicise its potential for helping with Black Friday.

Posted by Claire Marshall

Sell your old mobile phone now

Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

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