Samsung has unveiled a new advert that pokes fun at iPhone users by implying that the Galaxy SII phone is better than Apple's 4S.

The ad shows a long queue of iPhone consumers waiting outside an Apple store for the 4S and discussing their loyalty to the brand.

However, a number of people outside the queue are seen on a Samsung Galaxy SII, with the Apple fans marvelling at the design, features and style of the model.

Once they discover it is a Samsung, they recoil, adding comments such as "I could never get a Samsung, I'm creative", only to be told by his companion: "Dude, you're a barista."

The advert also references Apple's battery-draining bug on its iOS 5 and the similar aesthetics of iPhone upgrades.

This followed news that the Samsung Galaxy SII was announced as the T3 Gadget Awards winner of 2011, topping the league of mobile phones ahead of the iPhone 4.

Posted by Samantha Green

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Written by Mazuma

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