Samsung has just sent the smartphone industry into a frenzy of excitement with the next update in its savvy media campaign for its latest Galaxy model.
In a bold claim on a sign-up page that allows prospective buyers to find out more information about the Galaxy S6, the South Korean tech giant says that “the next big thing is almost here”.
The tag line for what looks to be a sleek, stylish and state-of-the-art device is Six Appeal, a clever turn of phrase that does well to intrigue and enthuse.
Cleverly, the company is keeping the exact aesthetic of the new smartphone decidedly under wraps until the start of next month, when it is expected it will be revealed to the world.
What we can gauge from the side view of the device is that the edges are curved, a style quirk that may have come from its Note Edge.
Very little is known about this model, but, short of nothing, many are reasonably confident that it will be a marked evolution on the Galaxy S5, which was lambasted for its decided lack of development.
Critics argued that this phone offered consumers very little in comparison to its predecessor, the Galaxy S4, suggesting that it was a superficial upgrade at best.
Other campaign media suggests that the latest smartphone will be metallic in material, another notable departure, as previously Samsung has been a big fan of plastic.
Nevertheless, as one of the #TheNextGalaxy teasers hints at, metallic is going to be the go-to material.
One of its lines is: “I’m not just inspired by what I see, I am crafted from what I see. I am.” The image that accompanies this text is a thin, side-view picture of the new phone, against a metallic-looking wallpaper.
Other concepts mooted include the screen size being between five and 5.5 inches, a solid size that doesn’t impinge on its phablet, the Note.
“The Korean tech giant has remained mum about specifics, but rumours suggest the Galaxy S6 will include a Quad HD, 2,560-by-1,440 display and the same IMX240 camera sensor used on the Galaxy Note 4,” PC Magazine commented.
“And, the front camera gets a bump to 5 megapixels, while Samsung will reportedly drop the 16GB storage option in favour of 32GB, 64GB, and 128GB capacities.”