Samsung has finally launched its eagerly anticipated flagship smartphone – the Galaxy S3 – at an event in London last night (May 3rd).

The new handset has a 4.8-inch screen, which is 0.5-inch increase on its predecessor.

Analysts have suggested that the handset is critical to how people view the Samsung brand and also how the Android operating system runs.

The popularity of its predecessor – the Galaxy S2 – has been noted as a major factor behind the Korean firm overtaking Nokia to become the best-selling mobile phone maker in the world.

It is significantly bigger than the 3.5-inch display of Apple's iPhone 4S and also the 4.3-inch Nokia Lumia 900.

Principal analyst at Ovum Adam Leach said the new device will help Android remain the most used smartphone operating system.

"The company has built its reputation on producing the 'must-have' Android smartphone and in the process has become the poster child for the Android platform," he continued.

Posted by Peter Robinson

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