Samsung has launched a newspaper advert which attempts to convince customers that the Galaxy S3 is superior to the Apple iPhone 5.
Samsung and Apple are the two mobile phone giants in the UK, and the South Korean manufacturer is renowned for advertising which attempts to ridicule the US firm.
It says 'It doesn't take a genius' across the top of the print advert, which was circulated in British newspapers from Sunday.
This is taking a jibe at the Apple 'geniuses' who work in the company stores and suggesting that the Samsung mobile phone is the better option.
Pictures of the iPhone 5 and Galaxy S3 are below, with a selected list of each handset's features.
Comparison is supposed to show why the Samsung offering is better: the iPhone's four-inch screen is compared to the Galaxy S3's 4.8-inch display.
The ad also says that the Apple smartphone offers users only 225 hours of standby battery time compared to 790 hours for the Samsung mobile.
Posted by Peter Robinson