Samsung may be the largest smartphone provider in the world, but critics have warned the Korean giant that its latest device may not be as much of a hit as it would hope, as it fails to really appeal to its intended target market.

The Samsung Galaxy Ace Style was unveiled by the company this week, with the intended user being “young expressive types” according to its own press release.

However, critics have said that it may struggle to penetrate this market, largely because the phone is at the lower end of what Samsung itself already offers.

It would go head-to-head with other phones that are essentially targeted towards children and young adults as opposed to those who are considered fully-fledged owners who need all the features a smartphone user might want.

This puts it in the same sort of area as last year’s Apple iPhone 5C, which offers a pared back version of the ever popular Apple device.

However, with just a 1.2GHz dual-core processor, 512MB of RAM and a 4-inch WVGA screen, Samsung may be overestimating how well its new device will perform when it is eventually launched.

Other features of the phone that the Korean company looked to talk up at its unveiling included the 5MP camera, 4GB of internal memory, a microSD card slot and a 1500 mAh battery, while the fact it will be shipped with Android’s latest 4.4 operating system was also pitched as a significant positive.

Although there is no official launch date, it has been rumoured that the phone could launch as soon as this month in the UK and across the pond in the US.

Similarly, Samsung has yet to reveal a price for the Samsung Galaxy Ace Style, but given that it has been pitched at a children’s market and has mid-to-low end specs, TechRadar and other blogs have estimated that it will be on sale for around £100. 

Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

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