Passengers flying aboard Ryanair may soon be able to enjoy watching movies via their smartphones.
The low-cost airliner revealed that it is to test streaming of films, TV shows and other forms of entertainment directly to passengers smartphones and tablets this summer.
Speaking to the Telegraph, Ryanair's chief technology officer John Hurley said that this service will be aimed at passengers on flights of two to three hours.
He added: "They'll watch a couple of adverts and will then have access to a selection of pre-recorded TV shows and films which will be streamed through internalWi-Fi."
If the response to the service is positive and the logistics feasible, then the airliner will roll out the new in-flight entertainment system across its fleet of 300 plus aircraft.
Interestingly, passengers watching movies in this new way will not be able to access the internet.
Mr Hurley said that the reason for limiting people's ability to use the web when flying is primarily a cost issue – it is, at present, still far too expensive to justify its implementation.
"It would increase the drag of our aircraft by two per cent, which equates to 20 million euros in extra fuel," he explained.
Last year, British Airways revealed that it is to become one of the first airliners to offer in-flight Wi-Fi.
Using a new S-brand satellite called Europasat, the British airliner will first look to implement the technology in domestic flights, before considering expanding it throughout Europe.
"British Airways is in discussions with Inmarsat about leading Europe in a new era of broadband in the air," Kate Thornton, head of product and service at British Airways, said at the time.
"Starting with UK domestic routes Inmarsat intends to deploy Europe’s first ground-based 4G broadband network giving our customers the Internet access they expect on the ground while in the air."