Research in Motion has revamped the virtual store BlackBerry App World, and simply redubbed it BlackBerry World.
This comes ahead of a press event on January 30th, where the manufacturer is expected to unveil its new BlackBerry 10 (BB10) operating system.
A number of alleged leaks and rumours have been circulating about the mobile phones which will support the software, such as the Z10 model.
Competitors Google Android and Apple iTunes offer their customers film and music downloads alongside their app catalogue, and BlackBerry's multimedia storefront is set to do the same.
RIM has made deals with movie and television studios like 20th Century Fox, ITV, Lionsgate, MGM and BBC Worldwide, so users should have access to an impressive video library.
The lowest price tier for games and tools through the virtual app store will also be reduced from £1 to 75 pence, giving customers better value for money.
Where's Wally Now, Tomb Escape, Solitaire and Pocket Ninjas all currently feature on the top paid games section at this low cost.
Posted by Samantha Green