A new study looking at the behaviour of customers has been conducted by the network that supplies the Apple iPhone 3G in the UK.

O2 published the report this week that looked at what kind of activity people were taking part in with their handsets between the hours of 22:00 and 23:00 – traditionally, the time many might be heading home from the pub.

It was noted O2 customers – which may well include those with an Apple iPhone 3G S – were emailing friends and family, as opposed to making voice calls.

However, the network warned consumers that sending messages while under the influence of alcohol can be an activity that may end badly.

Antony Douglas, head of content for O2, said: “Customers are hungry to chat, gossip, play and Facebook the small hours away on their phones, which might lead to a few embarrassed red faces in the morning.”

The study revealed the top five mobile options in this hour was emails (42 per cent), news headlines (35 per cent), social networking (33 per cent), checking the weather (30 per cent) and web searching (27 per cent).

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