HMD Global – the company behind the Finnish Nokia brand of mobile phones – has finally confirmed heavily rumoured and eagerly anticipated news – the iconic Nokia 3310 is back.
The device shares the name of its illustrious forbear, which is one of the most popular mobile phones of all time, with more than 126 million units sold worldwide.
It retains many of the design features that led to the original Nokia 3310 of the early 2000s becoming such a popular device, being thin, light and highly durable. Beyond this it is essentially an updated remake of the 3310 – a modern twist on the bestselling feature phone.
Beyond its nostalgic appeal, the handset is aimed at those who do not want the many features of a contemporary high-end smartphone. For instance, it offers 2.5G connectivity for calling and texting and has an all-new user interface with several nodes to the original.
The rise of smartphones has seen one-day battery life become the norm, with many holding fond memories of the days of weeks-long battery life that was possible thanks to reduced functionality. As such, the new Nokia 3310 can last for up to 22 hours of talk time between charges – and can even be left on standby for up to a month. This makes it possible to leave the house without a charger – and it can be powered by a Micro-USB port when it does need a boost.
A rounded form recalling the candybar-shaped silhouette of the original has been retained, with a raft of modern features added. The 2.4-inch polarised and curved screen window makes for better readability in sunlight.
Four fresh, colourful and distinctive hues are available to choose from, comprised of two gloss finishes in red and yellow and dark blue and grey constituting the matte finish options – and the push buttons of the original are also back. The colour runs through the material, so scratches and knocks will have less of an impact.
Entertainment features new to the 2017 version of the 3310 include a 2MP camera with LED flash for simple snaps. Music lovers can plug in 3.5mm headphones and tune into their favourite FM radio stations and the handset acts as a comparatively small mp3 player with 16MB storage, plus a MicroSD card slot that supports up to 32GB.
But for many users, the best news will be the return of the legendary Snake game, which is back with an update to take advantage of the new colour screen. This has been made available via Messenger as part of Facebook's Instant Games cross platform experience. It is free to play and has been designed to be played with groups of friends, making it more competitively playable than the original.
The Nokia 3310 will retail at an average global retail price of €49 (£42) and draws on the simplicity and reliability of the original at the same time as being created with new fans in mind.
Chief product officer of HMD Global Juho Sarvikas said: “Nokia phones stir real emotions – people know them for their beautiful design and craftsmanship, together with a built-to-last quality that you can rely on.
“For the Nokia 3310 we just couldn’t resist. We wanted to reward loyal Nokia phone fans and make a statement that rich heritage, innovation and modern design can go hand-in-hand. Fundamentally, it is about making sure that right across our portfolio we are delivering this pure Nokia experience,” he commented.
Pekka Rantala, chief marketing officer of HMD Global, said: “Consumers today are seeking relationships with brands that they can trust. The Nokia brand has over 150 years of heritage giving it an authentic, differentiating experience which we are proud to introduce to a new generation of fans.
“The return of the iconic Nokia 3310 is a real statement of our ambition and commitment to honouring the hallmarks of a true Nokia phone experience.”