Smartphones are increasingly expected to feature Near Field Communication (NFC) technology, it has been claimed.
According to Juniper Research, NFC services can provide substantial advantages for users, which may prompt individuals to look into ways to recycle a used mobile phone in order to upgrade their handsets.
The organisation’s senior analyst Howard Wilcox explained that coupons, smart posters and loyalty offers are likely to have a growing impact on shopping in the future, offering the ability to access product details, music samples, movie trailers and other information that may influence purchasing.
He noted that the “retail marketing opportunity” offered by NFC is likely to outweigh the payments opportunity.
Mr Wilcox’s comments come after a study by Juniper Research predicted the number of smartphones equipped with NFC contactless capabilities will climb to 300 million by 2014, accounting for one in five such handsets worldwide.
In addition, the company forecast mobile payments for physical and digital goods, NFC transactions and money transfers will surge from to be worth $670 billion (£416 billion) by 2015.