Google has not taken a risk by selling its Nexus One itself, it has been suggested.
According to mobile applications analytics company Flurry, the Google Nexus One was outsold by the Motorola DROID by more than 12 times, the T-Mobile myTouch 3G by three times and the Apple iPhone 3GS by 80 times in its launch week.
Google has opted to market and sell its handset to consumers directly through its own website rather than using more traditional methods.
Conrad Longmore, editor at Mobile Gazette, said: "Selling handsets SIM-free is not a threat to carriers, especially as many carriers now offer SIM-only contracts where the customer can use whatever unlocked phone they like."
He added that this does seem to make handsets more expensive because a SIM-free device does not come with a carrier subsidy.
According to IDG News Service, the search engine does not provide the kind of customer support that mobile-phone users are used to.
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Posted by Dan Latham