The Korean firm has announced that it aims to challenge the dominance of Nokia and the iPhone in the smartphone market with its new device – the Samsung Wave.
The handset avoids making use of the traditional backlit screen and instead opts for an organic LED screen that is thinner, more energy efficient and less reflective than most displays.
An iTunes-style apps store for downloading games, mapping, eBooks and lifestyle applications will be available in addition to a 1Ghz processor, a five-megapixel camera and a 3.3-inch touchscreen.
Ernest Doku, mobile phone expert at Omio.com, said: ”With handsets like the Wave, Samsung is providing an affordable alternative to the traditional smartphone, offering what consumers have come to expect in a phone."
A range of new devices have been unveiled today (February 15th) to coincide with the launch of the Mobile World Congress in Barcelona.
The Samsung Wave will be available to customers in the UK from April, however, it has not yet been revealed how much it will cost.
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Posted by Paul Whalley