One of the most-anticipated devices in recent memory, the iPhone X became available for pre-order yesterday (October 26th). However, it seems even Apple wasn’t expecting it to be as popular as it turned out to be, as the smartphone appears to have sold out within ten minutes of becoming available.
Pre-order sales began at 8am on October 26th – which was midnight for Apple’s California headquarters – with the device expected to arrive on November 3rd when it is fully released. However, by 8:10am, users were reporting that they were told they wouldn’t get their smartphones for as much as four more weeks after this date.
This is a clear sign that Apple is not able to supply enough iPhones to match the demand, which has been a concern for the company for a while. Several publications have published reports that the manufacturing side of things has been causing some issues for the smartphone giant.
For example, Nikkei Asian Review reported that Apple would initially be shipping just 20 million units of the iPhone X. This might seem like an enormous emount, but the initial plan was for almost double that to be produced.
Bloomberg also published a story claiming that the reason for these production woes was the hi-tech 3D sensor that the iPhone X comes with. This apparently has been a major challenge for Apple and the companies working to manufacture the device, to the extent that quality control steps have allegedly been skipped to create enough units on time.
This comes at a bad time for Apple, as sales of Apple’s most recent offerings have not been great. Consumer Intelligence Research Partners found that in 2016, the iPhones 7 and 7 Plus accounted for 43 per cent of the September quarter sales. In comparison, the 8 and 8 Plus this year only made up 16 per cent of sales.
Apple has not addressed the rumours of the iPhone X having sold more than it can supply. However, it said in a statement that “stores in most countries will have iPhone X available for walk-in customers”, although it also encouraged consumers to “arrive early”.