While the world gears up for the iPhone 8 and HTC is rolling out a new squeezable smartphone, many people will simply be waiting for manufacturers to produce something a bit more simple, straightforward and affordable.
Step forward Motorola, which has been doing well in the budget smartphone market with devices that do what the average person, rather than a gadget fanatic, wants them to do.
The manufacturer appears to have delivered the goods once again, as it has this week unveiled the Moto C and Moto C Plus handsets.
These two-Android devices aren't exactly all singing and all dancing handsets, but they do the job nicely for people on a budget.
For instance, the five-inch screen on the Moto C has an impressive 854×480 resolution. Meanwhile, the five-megapixel camera comes with an LED flash and a fixed focus lens.
In addition, selfie addicts can snap away to their heart's content with the two-megapixel camera with flash on the front.
The Moto C is powered by a 1.3GHz quad-core processor and comes with 1GB RAM and 8GB of on-board storage.
Obviously, that's less than what you'd get with more expensive handsets, but you can add extra storage by using the microSD card slot.
The Moto C plus offers similar stripped back functionality, but is slightly bigger and better than the Moto C.
Running on a 400mAh battery, the handset has an eight-megapixel camera and a screen resolution of 1280×720 pixels.
No firm date for the release of these models has yet been confirmed, but Motorola has confirmed it will be sometime this spring.
It's reassuring for those who don't want to spend hundreds on a new smartphone that they aren't being forgotten about.
Budget smartphone users won't be pining for high-end handsets as most simply won't want the extra features that more costly devices offer.