The mobile broadband provider that gets it right when it comes to offer 4G coverage could have phone users flocking to it.

Chris Marling, editor of, says the combination of a strong and reliable reception with stylish devices will be a winner for any firm.

Commenting on the development of 4G, the expert says: "It's already out there and it's a ridiculous amount faster than 3G."

When it is finally made available to British consumers, many could trade-in their used phone in order to find a device capable of offering the new technology.

It may even mean those with the latest 3G phones could ditch their models in favour of a 4G handset, such is the jump in quality.

Mr Marling predicts there will be no noticeable improvement to 3G coverage now, as developers focus on the next level and any upgrades are outweighed by the increase in people using it.

Recent research by the website found T-Mobile and Vodafone to offer the fastest mobile broadband.

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