Consumers may have an even greater incentive than normal to trade-in a mobile phone and upgrade to a model that runs on the Android operating system.
That is because news and reviews website T3.com is holding a huge giveaway of apps during December, known as the App Vent Calendar.
With models like the HTC Desire HD triggering a boom in sales of Android phones, plenty of people could be interested in getting their hands on the tools that will be dished out by the portal each day.
In total, about £3,000 worth of apps are being given away, including leading titles such as Spotify and CoPilot.
People are invited to enter a Twitter draw to stand a chance of winning the free downloads, with the lucky participants named every 24 hours.
Luke Westaway, writing for CNET UK, recently said the game Trainyard is a tool that many may like to have on their mobile.