After suffering a minor blip in terms of sales share in the fourth quarter of 2011, Apple’s iOS is expected to reassert its dominance in the tablet market this year.

The operating system dipped to 55.1 per cent in the fourth quarter, however, industry figures expect the firm to recover to 61 per cent market share for the full year of 2012.

Apple’s dominance was challenged by Amazon’s hugely popular Kindle Fire tablet, while analysts also expect the forthcoming Samsung Galaxy Note 2 to provide stiff competition.

Despite this, director for monitors and tablets research at IHS Rhoda Alexander said the “ecosystem” that Apple has in place with its App and Music Stores means it will remain popular until another firm does something similar.

“The combination of a good-looking device, well-designed applications, video, books and music has provided consumers with an easy-to-use product and an appealing use case,” she added.

Posted by Claire Marshall

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