A steep drop in shipments of Android-based tablets has offset a strong quarter from Apple and caused the media tablet marketing industry to miss expected projections for the first three months of 2012.

According to preliminary data from the International Data Corporation’s (IDC) Worldwide Quarterly Media Tablet and eReader Tracker, total worldwide media tablet shipments for the quarter reached 17.4 million units.

This figure is 1.2 million below projections for the three-month period and is a 38.4 per cent decline on numbers seen in the previous record-breaking quarter.

Earlier this week it was claimed that iPads and tablets are not yet ready to overtake laptops in terms of popularity, which could be a contributing factor in these figures.

“Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously,” research director of mobile connected devices at IDC Tom Mainelli said.

Posted by Simon Thomas

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