LG could be set to consign LCD screens to the past when it unveils the V30 smartphone and switch to OLED technology.
This approach has been favoured by Samsung for some time, as they are widely deemed to offer more striking colours than LCD screens.
According to a report in The Korea Herald, LG looks set to follow suit in its next high-end smartphone, which the paper believes could be unveiled in September.
This might be significant given that Apple is widely tipped to be launching the iPhone 8 at around the same time and rumours suggest that it will also use an OLED screen.
Unnamed sources told the newspaper: “Some of the OLED production will be supplied to Chinese phone makers who are hoping to catch up with front-runners such as Samsung and Apple.”
However, it could be a while before LG’s use of OLED technology is as widespread as that by Samsung.
Indeed, a display analyst quoted by The Korea Herald stressed there are a range of issues to solve, such as patents and supply chains for OLED equipment and materials.
As a result, it may be “some time for LG Display to reach the similar yield rate to its rival Samsung Display”.
The rumour mill always gets going when a new premium smartphone is about to be rolled out on to the market.
So, as ever, we’ll just have to wait for any official confirmation on specific details, but we can still have lots of fun speculating in the meantime.