Sainsbury’s has launched a new scheme to encourage consumers to recycle their old mobile phone chargers.
According to the supermarket chain there are approximately 20 million in people’s homes and the firm now want individuals to dig them out and recycle them.
Charger recycling banks will be put in stores until August 28th and Sainsbury’s wants to collect 150,000 of the items.
Neil Sachdev, Sainsbury’s property director, said just 280,000 are currently recycled every 12 months and staff from the supermarket chain suggested the scheme will persuade customers to lead more “environmentally responsible lives”.
“By running this campaign, we hope to raise awareness of charger recycling facilities, while at the same time preventing nearly 40 tonnes of waste from going to landfill,” he added.
Spokesman for Waste Watch Mike Webster recently claimed Britons who recycle their Nokia, Apple or LG handsets are “good citizens”.
He stated those who do their bit for the environment can hold their heads up high.
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Posted by Joanne Grimshaw