Gambling on mobile phone handsets will not take off this year as some experts have predicted.
This is the belief of Warwick Bartlett, a lead partner at Global Gaming and Betting Consultants, who claimed that the impact of mobile gambling will remain "negligible" as consumers are not upgrading mobile phones quickly enough to drive the sector forwards.
"The technology is available but it is not in the hands of the consumer," he remarked.
"If everybody had an Apple iPhone then I’m sure that mobile gambling would take off, but not everybody does yet."
The Gambling Commission revealed in its January 2009 survey on remote gambling participation that 2.9 per cent of people gambled on their mobile phones – either via the internet or text messaging – during 2008.
This percentage is higher than the figure of 2.1 per cent recorded for gambling via digital television, but lower than the number of 7.8 per cent who used computers.