Taking photos was once an expensive and time-consuming pastime, but the smartphone revolution means we now routinely have high-quality cameras on us at all times.
As a result, we can easily snap images of everything from the food we are eating to a dramatic landscape and share them with our friends, all with just a few clicks.
It's no wonder then that the quality of smartphone cameras has become such a big selling point for manufacturers, as they know consumers want their images to be as sharp and as clear as those they would take on a professional camera.
That's why we couldn't help but sit up and take notice when LG Electronics claimed that its new V30 smartphone will include what it says is “the world's largest aperture and clearest lens ever to be featured in a smartphone”.
That's a bold claim, but a look at the upcoming device's technical spec certainly suggests it's justified.
Indeed, the V30 phone is set to incorporate an F1.6 aperture camera and glass lens.
The dual camera module will deliver 25 per cent more light to the sensor than an F1.8 lens, enabling users to capture much brighter and more vivid images than ever.
As a result, LG believes the handset will be “particularly well-suited for photography and videography”.
Furthermore, it claims these “industry-leading innovations” will “bring a new level of photographic innovation to the mobile industry”.
The V30's camera also reduces edge distortion by a third in wide angle shots, when compared to the camera in its predecessor – the V20.
This means it could be perfect if you're out to capture an image of an expansive landscape, a spacious interior or a selfie of you with your best friends.
Add to that features such as laser detection AF, optical image stabilisation and electronic image stabilisation, and you have what LG believes is a truly groundbreaking and world-class smartphone camera.
Juno Cho, president of LG Electronics' Mobile Communications Company, commented: “LG boasts an unrivalled heritage in smartphone photography and our decision to adopt glass in the V30 camera is specifically because this has traditionally been the realm of DSLRs.
“For the users for whom the V series was designed, this kind of innovation is significant.”
But LG hasn't forgotten that the V30 is ultimately a smartphone first and foremost, not a professional camera.
As a result, it's made sure to keep the rear camera module fairly small – in fact, it's 30 per cent smaller than the one in the V20.
That means it shouldn't get in the way of the countless other features the V30 will offer and deliver a convenient and intuitive user experience.