LG set to unveil smartphone AI at MWC 2018

The annual Mobile World Congress (MWC) show in Barcelona is fast approaching, and phone manufacturers are already offering previews of what we can expect to see when the event kicks off on February 26th.

South Korean smartphone maker LG is the latest to take the wraps off its latest innovations, and it will be showing off more than just the newest handsets at MWC 2018. It will also be showcasing its new artificial intelligence (AI) technologies for the first time.

Making its debut on the 2018 version of the LG V30 – which the company describes as its most advanced flagship phone to date – the suite is the result of more than a year of research that aims to create AI-based solutions that deliver a unique and more intuitive user experience.

The tools include Vision AI, which promises to make the V30's camera more intuitive and easy to use. This can automatically analyse objects and recommend the best shooting mode – such as portrait, city, food, sunrise and sunset – taking into account factors including angle of view, colour, reflections, backlighting, and saturation levels.

Vision AI can also provide shopping advice, using smart image recognition to analyse an object, initiate a search and show options such as where to find it for the lowest price.

Meanwhile, another new feature is LG's Voice AI, which allows users to run apps and change settings through voice commands alone. This works alongside Google Assistant and includes  32 LG-exclusive Voice AI commands that remove the need to search through menu options and allow for direct selection of specific functions.

Ha Jeung-uk, senior vice president and business unit leader for LG Electronics Mobile Communications Company, said the future of LG smartphones does not only lie in better hardware, but in AI.

“Creating smarter smartphones will be our focus going forward and we are confident that consumers will appreciate the advanced user experience with the enhanced V30 that many have been asking and waiting for,” he said.

Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

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