Apple may be considering increasing the price of its newest iPhone model, set to be released in 2014, due to the increased size of the screen.
Chris Caso of Susquehanna Financial Group believes that the new features that Apple has promised for the mobile phone, dubbed the ‘iPhone 6’, will drive the cost of production up.
If Apple wants to continue with the same profit margins, it will be forced to increase the price of the phone.
Some think that the price rise could be as much as $100 (£65) more than the current models of iPhone.
Mr Caso believes that “such a move could avoid the margin erosion that occurred when the iPhone 5 was launched.”
Apple has so far tried to release its newer phones at the same price as its older models were upon launch.
To increase the price by this much would be a significant departure from Apple’s normal tactics.
Posted by Samantha Green