Sony could be set to emulate its rivals in the smartphone market by adopting an 18:9 display.
Many of the big players in the sector have moved to larger screens in the last few years. By contrast, Sony's handsets still have large bezels above and below the screen, creating a risk that they could look a bit dated next to newer alternatives.
But this could also be about to change, as Sony is apparently gearing up to unveil a brand new series of smartphones.
These will undoubtedly need to hold their own against the likes of the Samsung Galaxy Note 8 and the iPhone X in the near future.
So can we safely assume that Sony's next flagship smartphone will dispense with its traditional sharp-edged rectangular design and feature an 18:9 display?
Recent comments from Kenichiro Hibi, the managing director of Sony’s India division, certainly hint at this outcome.
Speaking to the Indian Express, he said the company is looking to try out a new look, although its design principles – known as Omnibalance – won't be completely scrapped.
“We have deployed an Omnibalance design as long as the X series continues to be available in the market,” he commented.
“Also, we are planning to launch new generation of products and you can expect a complete new design from the devices.”
While Mr Hibi didn't go into detail as to exactly when any major product launches might take place, it's safe to say that if a public declaration about the direction Sony is moving in is being made, it can't be that far off.
The CES 2018 event early next year, for instance, might provide the perfect platform for the unveiling of Sony's new flagship smartphone range.
We'll just have to wait and see!