When Apple launched its latest edition of the iPhone, it is fair to say that everyone was in awe. Yes indeed, the tech giant Apple, a pioneer of smartphones – as well as other tech, of course – had once again “reinvented the mobile wheel”.
The iPhone 6 and iPhone 6 Plus reconceptualised the classic model that helped Apple cement itself as one of the leading providers of smartphones. At an aesthetic level, the go-to model was noticeably bigger than its predecessor and, moreover, it now had an even bigger alternative.
While the launch of these two revolutionary devices is still fresh, there is already plenty of talk about its successor, the provisionally titled iPhone 7 (others speculate it will be more of an upgrade and accordingly titled iPhone 6S).
This shouldn’t be a surprise, as there is no stopping innovation. It is certainly the nature of things in the industry, as behind the scenes, the research and development arm of companies like Apple continue business as normal – they keep working on the “next big thing”.
Some speculation emerging suggests that the newest edition to the family will be launched as early as September 2015, with some of the new features distinguishing it from the current version including one of the most powerful cameras ever seen on a smartphone.
What we are talking about here is the hardware and software commonly found on DSLRs, which is to say devices that deliver professional quality imagery. If this is true, Apple will have once again set a new level of excellence.
What is evident is that despite the emergence of wearable tech – smartwatches in particular – smartphones will continue to be the most influential piece of tech owned by the masses. It’s already the go-to device for many people, and, as had been demonstrated, the technology behind them is only going to get better.