It is fair to say that one of the key requirements of any smartphone these days is a camera. Not just any ordinary camera mind you, but one that can deliver superbly brilliant snaps, along with other features like editing software.
Manufacturers have responded in kind, delivering cameras of such sophistication that it is hard to believe at times that such technology can exist on a device whose principal functions, arguably, is to keep people connected (text, voice and social networks).
HTC is one brand that has been focusing on this aspect of smartphones, investing time and money in constructing camera software and hardware that is capable of producing high-end photography.
Its latest response can be seen in the HTC Desire 826, which was recently unveiled at this year's Consumer Electronics Show in Las Vegas. This model comes with ultrapixels, which it says sets it apart from its competitors. It is even better than before.
"More megapixels don’t necessarily mean better image quality," HTC said. "Our competitors try to outdo each other by cramming in more megapixels for a higher count, which often results in decreased image quality.
"The smaller the pixel, the less light each one collects. Our approach is to offer larger pixels that can capture 300 per cent more light than many of the 13 megapixel cameras on the market. The more light a digital camera can capture, the more information it can record, resulting in better pictures in more varied conditions."
Other notable developments on this model include it being the first Desire to run Android 5.0 Lollipop, which offers users a more seamless experience when accessing apps, organising work, keeping in touch and browsing online.