How your smartphone ‘influences your choice of holiday’

When it comes to holidays, it appears that there are clear differences between iOS and Android users, a fascinating new study has revealed. decided to look into searches made on its apps on both these operating platforms over a 12-month period.

The hotel price comparison website was curious to know whether or not there were notable distinctions between iOS and Android in terms of travel preferences.

What it found was that in general, iOS users look into popular, more expensive destinations, while Android users tend to go for cheaper and more exotic locations.

The top ten city searches for iOS were, in order, London, Manchester, Amsterdam, Dubai, Dublin, Birmingham, Edinburgh, Liverpool, Paris and New York.

For Android, they were London, Kuala Lumpur, Amsterdam, Singapore, Manchester, Dubai, Edinburgh, Dublin, Birmingham and Bangkok.

“Over the past year, we have seen usage of our mobile apps double in the UK,” said Denise Bartlett, UK Public Relations representative at

“With mobile becoming an increasingly important presence in the online travel industry, it is really interesting to note these key differences between iOS and Android users when searching for a hotel.

“The price differences are the most striking here – with Android owners searching for hotels which are on average £23 more expensive per night than iPhone owners.”

Other notable findings from the comprehensive study include iOS users keen on securing a swimming pool when they go on holiday, while for Android users, free Wi-Fi is a big deal.

It is interesting to see how our decision for opting for certain devices is, in some ways, out of our control.

There is definitely some sort of subconscious drive in the smartphones we end up with, similar in the way why we prefer eating in certain restaurants and wearing certain clothes.

On the one hand it is to do with identity – we want to surround ourselves with things that best reflects us a a person and the values we hold.

This is therefore reflected in the smartphones we go for. A tacit question that our brain might ask is “Will this device fit into my life and be received well by my peers?”.

The nature of smartphones, apps and the general field of big data is opening up new insight into our behaviour as human beings, coming up with remarkable results like the one in this study.

Who would have known previously that iOS users like to holiday in traditional destinations that are close to home, while Android users like to push the boat with more adventurous breaks further away.ADNFCR-2155-ID-801792104-ADNFCR

Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

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