According to one product review this week by the Register, the desire to provide something new and innovative in the Smartphone world is somewhat hampered by the fact that many of the best innovations have already been accomplished in the market. However, it seems Google could be about to break new ground with its latest Pixel 3 and Pixel 3 XL Android smartphones.
Rumours are swirling around regarding the possible launch of these new devices in the next few months, with speculation that the new launches could provide Google's own answer to the Apple iPhone X Face ID, as a means of adding facial recognition to its security.
It is not clear whether an under-screen fingerprint reader will be part of the package on either device, however, as this has been in development and may not be ready in time – whenever the launch date may be.
The stories have been sparked by the leak of a set of screen protectors, which are said to be for the new phones. One of these reveals a device with a notch display and one without, suggesting a double product launch could be on the way. The Google Pixel 3 XL is expected to be the larger of the two and will have an edge-to-edge screen, whereas the Pixel 3 will have top and bottom bezels.
However, both phones appear set to retain the dual front-facing cameras and stereo speakers of the Pixel 2.
What may particularly excite potential buyers will be larger cutouts for the speakers and the cameras, which may be an indication that both of these will pack more punch.
Of course, speculation about the details of new phones is only part of the story. There is also the question of when they may come out. The autumn might be a good bet if Google stays true to form, but, as with everything else in the story, the finer details remain to be seen.
Nonetheless, if the rumours are true there may be a lot to look forward to.