First paid-for stickers come to Facebook Messenger

Stickers are rapidly growing in popularity among instant messaging service users – particularly through smartphone apps such as Facebook Messenger. 

These stickers have been around for some time now, but now Facebook is really turning things up a notch, thanks to the support of another firm. 

PicoCandy – third-party messenger app from a Singapore-based startup – will now be selling unofficial sticker packs for $0.99 (£0.66) or $1.99.

Stickers first started to gain popularity in Asia, where Japanese mobile messaging firm Line pioneered the enhanced emojis. While they initially gathered attention for their novelty and as a source of amusement, they have since gone on to become a new form of media embraced by many messaging and communication services. 

Although Facebook users have had the option of using stickers for quite some time now, the social network has been more conservative in its approach than some of its competitors. 

All of the stickers offered on the main website so far remain free, despite the fact that deals have been made with brands such as Lego and The Muppets to incorporate stickers based on their properties. 

But TechCrunch reports that all this could be set to change, as PicoCandy is set to start selling stickers through its first consumer app. 

Chief executive officer of the third-party Messenger app platform Geraldine Yong told the tech blog that plans are already in place to expand the sticker offerings. 

"This first version has global stickers, which are English-based and not global, but very soon we'll be offering localised content… and it will [eventually] be integrated within the [Messenger] app," she commented. 

In terms of the future development of its services, Ms Yong suggested it is important to keep up to date with the latest developments to the services, particularly as it is due for improvements. 

"The [Messenger] user experience is not the most ideal," she remarked. "Facebook is taking steps to make it more conducive for users. We'll [also] work on things to improve the experience, so it won't just be standalone. It's coming up soon, [but] this is the first part."

PicoCandy is different from many other sticker providers in that it matches brands with designers and allows the same stickers to be used across several different services. 

It currently offers free stickers from fast food chain McDonald's, in addition to a mixture of free and paid for content. 

Facebook will not take a cut from PicoCandy's profits through purchases made on its app, but Google and Apple will take a share of revenue for purchases made from any of their Android or iOS smartphones respectively. ADNFCR-2155-ID-801806481-ADNFCR

Written by Mazuma

Mazuma Mobile is the UK's most trusted mobile phone recycling service.

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