Consumers may increasingly use their mobile phone to make purchases in the near future, if recent suggestions are anything to go by.
Businesses might already be taking note as a recent study by the Internet Advertising Bureau and PricewaterhouseCoopers found that despite a contraction in the advertising sector last year, the total spend on mobile phone advertising increased by 32 per cent year-on-year to a new high of £37.6 million.
Eva Berg-Winters, senior manager and new media specialist at PricewaterhouseCoopers, said: "Very few people actually make purchases on their mobile phone yet, so this is holding things back a little bit."
Apple’s new mobile advertising platform – iAd – may soon allow mobile users to see products advertised and then buy them as it combines the emotion of TV ads with the interactivity of web commercials.
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Posted by Ryan White