The way in which consumers shop is changing rapidly, with £7.5 billion spent through tablet and smartphone devices last year.

This accounts for 12 per cent of the £62.4 billion of total e-retail sales, up from four per cent in 2011.

With Brits choosing to buy from their sofa, the latest and greatest mobile phones are being sought out to ensure the best shopping gadget is on hand to complete a transaction.

Devices like the Samsung Galaxy S3 will be a favourite because of its large, bright screen, while its use of Flash Player means that embedded videos can be played.

And it appears that large-screen devices could be the shopping weapon of choice, with tablets overtaking mobile phones when it comes to placing an order.

“If retailers are to reinvigorate the level of adoption, they must recognise the difference in the mobile channels and build specific customer experiences for the smartphone,” said Chris Webster, vice president of consumer products and retail at Capgemini.

Posted by Claire Marshall

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Written by Mazuma

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