Bullitt Group has made a name for itself in recent years with its line of specialised smartphones designed specifically for use in outdoor environments, making them a popular choice among workers in sectors such as construction.
Now, the company is looking to step up the robust design of their products in a new way thanks to a new cybersecurity partnership with BlackBerry, who will help to ensure that the next Bullitt phones will be just as secure as they are physically rugged.
Bullitt will embed BlackBerry cybersecurity technology into a range of Cat and Land Rover-branded phones, meaning they will be able to display BlackBerry Secure status. This signifies that they will be fully loaded with sophisticated software to safeguard end-user privacy and protect consumers and businesses alike from attackers looking to exploit potential vulnerabilities.
Alex Thurber, senior vice president and general manager of mobility solutions at BlackBerry, said: “This new deal will allow us to expand our BlackBerry Secure footprint into the more than 100 markets that Bullitt Group currently distributes its products, especially in Europe, the Middle East and Africa.
“Bullitt Group's customers, from farmers and construction workers to outdoor enthusiasts, will now be able to have rugged products that aren't just durable on the outside, but also strong on security on the inside.”
Bullitt's smartphones are designed to be tough enough to withstand the wear and tear associated with regular use in locations such as construction sites and mountains.
Earlier this year, the company launched a new outdoor phone called the Land Rover Explore, which has been drop-tested to 1.8 metres with a factory-fitted screen protector, as well as offering IP68 underwater resistance and protection against extreme temperatures, thermal shock, humidity and vibration exposure.
The phone also offers a powerful 4000 mAh battery that provides two days of power under typical use, and a stylish visual design inspired by the Land Rover Discovery.