The promise of switching to a mobile provider with a greater range of apps could persuade many people to take cash for phones this summer.
That is because the app market is currently booming and cementing its position as one of the most important features of the mobile sector.
According to Strategy Analytics, app sales are predicted to climb to almost $2 billion (£1.22 billion) a quarter by the end of 2012.
Josh Martin, director of apps research at the organisation, said: "Apps are a multi-billion dollar industry on their own and are playing an increasingly important role in the phone purchase process."
Perhaps the best option for mobile consumers who have taken cash for phones is to invest in an iPhone, as Apple is said to be the king of the app market.
The US manufacturer recently revealed the landmark figure of 15 billion apps had been downloaded from its popular App Store since it opened.
Posted by Simon Thomas
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