Samsung is boasting market-leading sales results around the world as it continues to dominate smartphone shipments.
1 in 4 smartphones are Samsung
According to a new report, around one in four smartphones shipped around the world in the second quarter of 2015 was a Samsung, with an impressive 21 per cent share of the market. The data from market research firm Counterpoint showed that the technology giants had higher smartphone shipments in Asia, Europe, Latin America, Africa and the Middle East.
The only region where Samsung did not take the number one spot was in North America, where Apple claimed 34 per cent of shipments, while Samsung took a 26 per cent share of the smartphone markets. LG followed in third place with 14 per cent of the overall shipments.
Across the world Apple took the second position, with a 14 per cent share over all, Huawei took nine per cent, Xiaomi and ZTE recorded five per cent of global smartphone shipments and LG and TCL/Alcatel took a four and three per cent share respectively.
Every four phones shipped around the world are smartphones
In the second quarter of 2015, Counterpoint revealed that three out every four phones shipped around the world were smartphones, demonstrating just how attached consumers are to their internet-connected devices. The firm went on to say: “Excluding Samsung, Apple now generates more smartphone revenues than all the other players combined,” highlighting the impact the firm is currently having on the market and the success of their latest devices, such as the Samsung Galaxy S6 and the S6 Galaxy S6 edge+.
The Korean communications giant took a 19 per cent share globally when looking at mobile phones as a whole, almost double Apple’s ten per cent and nearly triple the seven per cent share of third place Huawei.
While Apple may have lost out globally on the market share of mobile phones and smartphones, commentators are arguing that the third quarter of 2015 could prove to be a lot more competitive as the American corporation has just released its iPhone 6s and 6s Plus, which are predicted to have a big impact on the current figures.
Other big players are emerging on the Asian market
As well as further fuelling the Apple vs Samsung rivalry, this latest information offers an important insight into other global trends and Asian counterparts such as Huawei and Xiaomi, who are both enjoying a rapid rise in market share both worldwide and across Asia. Xiaomi has already managed to surpass Apple’s success with 11 per cent of the Asian market during the second quarter of 2015.
Despite recent hiccups in the Chinese financial markets, Asian technology brands are going from strength to strength, with improved trade relationships with Europe and Africa leading to rapid rises in sales.
Samsung may be dominating the market, but that doesn’t mean that the smaller players are throwing in the towel. Far from it! BlackBerry for instance is giving it all in an effort to turn its fortunes around with an exciting new phone called Priv, which runs on the Android operating system.
To the surprise of critics, the firm are departing from its own operating system and investing in an 18-megapixel camera, fighting back against negative reviews of previous camera software.
The Ontario-based phone company at its peak was once the third biggest phone manufacturer on the market and it will be exciting to see whether the renewed investment in technology will help it to once again compete with the communications giants Apple and, most notably Samsung, who continue to dominate this enormous marketplace.
BlackBerry boss John Chen recently claimed that the worst may now be behind the firm, revealing “we anticipate modest sequential revenue growth in each of the remaining quarters of fiscal 2016”. Only time will tell, but it sure will be an exciting competition to witness!
Owning a smartphone will never go out of fashion
There are so many phone manufacturers and phone models out there that being the best mobile phone manufacturer seems now, more than ever, a difficult race competition. Technology is also growing so fast, that all phone manufacturers need to keep it up to provide users with the latest on mobile phones and be ahead of competitors.
No wonder that selling your old phone seems now the best option for everyone – you can get quick cash and upgrade to the latest phone in the market. It doesn’t matter if it’s an old phone or even not that old! At Mazuma, we buy every phone listed on our phone manufacturers’ page.
Mazuma has made selling your phone easy for you – we promise sending the money straight after we receive your phone. All you need to do is choose the phone manufacturer and mobile phone model you want to sell, and we will give you a quotation for it!