Finally, after what seems like forever, 0800 and 0808 numbers on free to call on mobile phones.
This was announced by regulator Ofcom, which described this moment as one of the biggest to telephone calls for many, many years.
It will positively affect up to 175 million mobile phone users, meaning they will no longer be hit with extra costs when calling these numbers.
Further notable changes include greater transparency over so-called “service numbers”, which tend to begin with 084, 087, 09 and 118.
These numbers are regularly dialled by both landline and mobile users, who, on a daily basis, use them to find out information on all sorts of things.
According to Ofcom, while they serve a use and are informative and helpful, they nevertheless set Brits back a whopping £900 million.
Consumers have traditionally been unable to find out how much these costs are. However, that has now changed.
Upon receiving their telephone bill, users will be able to better identify the cost of making calls to service numbers.
“From today (July 1st, 2015), charges for service numbers are made up of an 'access charge' going to the phone company, plus a 'service charge' set by the company or organisation being called,” Ofcom explained.
“Phone companies are responsible for setting their access charge, making it clear to consumers on their bills and informing new customers of the charge when they sign up to a contract.”
All of this, especially, making 0800 and 0808 calls via a mobile phones, is welcome news.
David Hickson, from the Fair Telecoms Campaign, said this momentous day was “terrific”.
He was quoted by the BBC as saying: “The end of rip-off numbers is not far off.”